Before beginning to work on the traffic and ranking on your site, we make sure about the right search queries that are helpful for your business.
After the research and identification of keyphrase, we do basic site optimization to make search engines pick you up. This includes setting the Meta description and keywords linked to your site.
This is the most important step for all the newly created websites that are submitting that to search engines. Yes, search engines naturally crawl your sires through the links. But you need to boost its speed, and that needs submitting it directly to search engines to get it indexed.